About

Built to Redefine
Growth in MENA

PShift started with one mission: to fix what traditional agencies break, and become the growth arm serious brands actually trust

Our Team

The People Behind the Growth

A team of strategists, creatives, and analysts with over 90 years of combined experience, all obsessed with one thing: delivering outcomes that compound over time.

Mohamed Abedo

Co-Founder & CEO

Performance architect who has scaled e-commerce brands and apps to 7 and 8-figure revenues across the MENA region.

Alaa Abdelgawad

Co-Founder & Technical Advisor

Strategic lead behind $100M+ in DTC e-commerce growth. Expert at transforming digital brands into 8-figure market leaders through elite performance marketing.

Karim Mohamed

Co-Founder & Technical Advisor

10-year Performance Expert who has directed $100M+ in ad spend to scale global e-commerce brands from 7 to 8-figure success.

Here's how we scale brands from chaos to clarity

From creative and CRO to media buying, app marketing, SEO, and tracking! Everything works together in one unified framework.

Deep Audit

We start where most agencies skip: the root of your performance. No assumptions. No shortcuts. We dissect your entire customer journey to find the hidden gaps that are silently killing your growth.

Strategy Development

Once we understand the facts, we craft a strategy that’s grounded in logic and built for scalability. Every recommendation is driven by data, not ‘agency best practices.’ This isn’t another templated plan; it’s your brand’s custom growth blueprint.

Implementation and Execution

Now it’s time to bring the plan to life with speed, precision, and few mistakes. We don’t just push buttons. We launch campaigns engineered to convert from Day 1.

Monitoring & Optimization

The moment a campaign goes live, the real work begins. We monitor performance obsessively, testing fast, iterating constantly, and scaling the winners without hesitation.

Our Partners! Aligned by Values. Proven by Results

We only partner with brands that share our manifesto: ambitious, values-driven, and ready to scale. That’s why 90+ MENA brands trust us with $10M+ spend.