Rescuing a Bleeding E-commerce Account
During a high-pressure season, we stabilized a declining e-commerce account and rebuilt it into a scalable performance system!
Main Challenge Overview
Target Market
Egypt (high-demand governorates)
Platforms
Meta
Business Type
E-commerce
Core Challenge
Active ad spend with declining performance, high CPP, and weak ROAS
The Numbers That Changed Everything
-48.7%
CPP Reduction
+114%
ROAS Improvement
+155%
Order Volume Growth
922K EGP
Managed Ad Spend
Goals & KPIs
Reduce CPP to a level that allows sustainable scaling
Increase ROAS without sacrificing order volume
Stabilize the account and stop performance decline
Build a scalable structure post-recovery
Challenges
Complete dependency on Meta as the sole traffic source
CPP too high to allow profitable scaling
Creatives overused for extended periods causing fatigue
Limited and oversaturated audiences
No clear separation between testing and scaling
Budget decisions driven by intuition instead of data
Our Services
Our Tactics
Full account audit to identify structural weaknesses
Complete campaign structure rebuild
Broad targeting implementation
Engaged audiences activation
Lookalike audience testing
Catalogue campaigns rollout
Retargeting funnel setup
Placement testing across Meta inventory
CPP-based Budget Redistribution
The Numbers That Changed Everything
-48.7%
CPP Reduction
+114%
ROAS Improvement
+155%
Order Volume Growth
922K EGP
Managed Ad Spend
How We Started
Initial Account Assessment
We began with a deep analysis of the account and identified full dependency on Meta with fatigued creatives running for over 14 days
Phase 1: Testing & Data Collection
Built a structured testing framework for Arabic and English creatives, tested placements, and collected performance data before scaling decisions
Phase 2: Rollout of Winning Campaigns
Launched catalogue campaigns for Ramadan and top sellers, supported by a structured ABO setup with 3 Broad, 3 Engaged Shopper, and 3 Lookalike audiences campaigns
Strategic Shift
Moved from immediate scaling to an experiment-first approach to optimize before budget expansion
What We Did
Deep Audit & Forecasting
Conducted a full account audit and set clear Ramadan performance forecasts and targets
Testing & Asset Validation
Tested existing creatives to identify winners and optimized ad copy and placements
Full-Funnel Catalogue Strategy
Rolled out catalogue campaigns for Ramadan and top sellers with structured ABO segmentation
Daily Optimization & Cost Control
Reduced CPP by nearly 50% through daily optimization while maintaining ROAS and increasing order volume
AOV Growth via Bundling
Increased AOV by 50% through custom bundles and Ramadan offers
Segmentation & Retargeting Expansion
Launched segmentation and split tests, expanded retargeting and Lookalike audiences, and opened Google Shopping and TikTok to reduce Meta dependency
Scaling & Final Outcome
Sometimes Growth Is Not About Rebuilding Everything From Scratch
It’s about testing wider, reading the data correctly, and letting performance show you where to scale next