Generative Engine Optimization (GEO)
When buyers ask AI, make sure it names you.
We get your brand recommended, cited and described correctly in ChatGPT, Google AI Mode, Gemini and Perplexity, in Arabic and English, across Saudi Arabia, the Gulf and Egypt.
Trusted by 90+ brands since 2021
A buyer asks ChatGPT
"What's the best accounting software for small businesses in Saudi Arabia?"
Top options include:
1. Competitor A
2. Competitor B
3. Your brand?
If you're not in that answer, you're not on the shortlist.
Real result, real account
A recruitment platform in Egypt went from limited presence in AI answers to nearly 250,000 sessions from ChatGPT in 12 months.
~250K
ChatGPT sessions
12
months
The problem
Ranking on Google is no longer the whole game.
Your customers now ask AI tools what to buy and who to trust. Those tools pick a few brands and skip the rest. Most brands in the region don't know what AI says about them.
You're skipped
AI answers a buying question in your category and your brand never comes up.
A competitor is recommended
The tool names someone else as the safe choice, often a brand smaller than you.
You're described wrongly
Outdated prices, wrong services or missing locations, repeated to every buyer who asks.
What we do
Six levers that decide whether AI recommends you
01
AI visibility tracking
Daily tracking of the questions your buyers ask, with your share of voice against named competitors.
02
Technical AI readiness
AI crawlers can reach and read your site, with structured data that tells them exactly who you are.
03
Answer-ready content
We write and restructure content around real buyer questions, in a format AI can quote.
04
Citations and authority
We find the sites AI trusts in your category and build your presence on them.
05
Brand accuracy and sentiment
We check what AI says about you every month and fix the signals behind wrong answers.
06
Native Arabic and English
Your buyers ask in both languages, so we track and write in both, market by market.
How it works
From invisible to recommended in five steps
1
GEO audit
We see what AI says about you and who it recommends instead.
2
Strategy
We pick the questions worth winning in each market and language.
3
Content and structure
We write answer-ready content and fix the technical signals.
4
Authority
We build your presence on the sources AI cites in your category.
5
Track and report
Daily tracking, a clear report every month, and the next moves.
Packages
A plan sized to your business
Every plan starts with a GEO audit. Your markets, languages and product lines decide which tier fits.
Foundation
For small and local brands in one market
- 25 tracked prompts, 1 market, 1 language
- Benchmark against 2 competitors
- Technical AI readiness check
- 2 answer-ready content pieces per month
- Top 10 pages optimized
- Profile and review consistency
- Monthly report
MOST CHOSEN
Growth
For mid-size brands in up to 2 markets
- ~100 tracked prompts, Arabic and English
- Share of voice against 3 to 5 competitors
- Site-wide structured data plan
- 4 content pieces + 5 page updates per month
- Citation source and review platform strategy
- Monthly sentiment and accuracy checks
- Quarterly competitive refresh
Authority
For established brands in 3+ markets
- 200+ tracked prompts by product line
- Full category share of voice per market
- 8+ content pieces + 10 page updates per month
- Digital PR plan and knowledge graph work
- Full brand narrative audit and fixes
- Named GEO lead
- Executive dashboard and quarterly review
E-commerce add-on available: AI shopping readiness for product listings and feeds.
Why PShift
Built for how the Arab world searches now
Results we can show
Our GEO work is backed by a published case study from a real account, not a promise.
Measured every month
Every plan includes a monthly report: visibility, share of voice, accuracy and AI referral traffic.
SEO and growth under one roof
GEO works best on strong SEO. Our team runs both, alongside paid media and tracking.
One client per niche
We never work with your direct competitor in the same market while we work with you.
FAQ
GEO questions, answered
What is GEO?
Generative Engine Optimization is the work of getting your brand mentioned, cited and described correctly when people ask AI tools for answers and recommendations.
How is GEO different from SEO?
SEO wins you a position on a results page. GEO wins you a place inside the AI answer itself. They share foundations, so strong SEO makes GEO work faster.
Which AI tools do you cover?
We track ChatGPT and Google AI Mode daily, and monitor mentions in Gemini, Perplexity and Google AI Overviews.
Does it work in Arabic?
Yes. We track and write in Arabic and English, separately for each market, because AI answers differ by language and country.
How long until we see results?
Technical fixes usually show within a month. Measurable change in AI visibility usually takes 60 to 90 days.
Can you guarantee ChatGPT will recommend us?
No one can control what an AI model says. We raise the odds of being recommended and show you the movement in data every month.
Can you fix how AI describes our brand?
Yes. We find where the wrong information comes from and correct the content, structured data and sources AI relies on.
How do you measure success?
Mentions and citations across the questions we track, share of voice against your competitors, answer accuracy and sentiment, and traffic from AI tools in GA4.
Find out what AI says about your brand
Book a discovery session. We'll show you which brands AI recommends in your category today, and where you fit.
Discover your sales growth opportunities