Growing Monthly Orders by 1508% for a Saudi Home Goods Store
From 1,019 to 16,400+ monthly orders on Meta and TikTok in under 3 months, growing monthly sales from 235K to 3.505M SAR with fewer than 10 products, on platforms the owner had written off.
Main Challenge Overview
Target Market
Saudi Arabia, with online payment nationwide and cash on delivery in Riyadh only
Platforms
Meta (Facebook and Instagram), then TikTok, after the in-house team had relied mainly on another ad platform
Business Type
Saudi home goods brand with fewer than 10 products and a 213 SAR average order value
Core Challenge
Scale spend as far as possible at a minimum 4x ROAS, starting from about 55K SAR a month that brought in only around 1,000 orders
The Numbers That Changed Everything
+1508%
Order Growth
4.7x
Monthly ROAS
3,700
Orders in 24 Hours
3.5M
Monthly Sales (SAR)
Orders and sales, month by month
Monthly orders and sales on Meta and TikTok, January to May. Sales in the chart are in USD ($934K is about 3.5M SAR).
Goals & KPIs
Increase orders and revenue within the first 30 days
Push spend as high as possible while ROAS stays at 4x or above; volume comes first, not ROAS above target
First milestone: 50K SAR monthly spend on Meta alone at 4x ROAS
Prove that Meta and TikTok can scale in Saudi Arabia, despite the common view that they cannot
Challenges
Fewer than 10 products, so any stock issue hit the numbers directly and left little room for testing
No full view of real store sales because of technical issues with the e-commerce platform, so decisions relied on ad-platform dashboards only
Conversions were double-counted in the tracking setup and had to be rebuilt to give conservative, trustworthy numbers
Hard to scale: any new campaign or strategy shook the numbers, and TikTok campaigns dropped off a day or two after launch
Keeping performance stable while the store's hosting platform struggled with rising order volume
Pitching a completely new plan and carrying its risk, with daily and weekly reporting to the marketing manager instead of monthly
Our Services
Our Tactics
Audited the store, tracking and analytics: conversion rate was above 3%, so we kept the purchase flow and improved it gradually based on the numbers
Moved tracking to a browser pixel through Tag Manager after finding duplicated orders, keeping the numbers conservative and decisions confident
Ran 100+ fast tests per ad across attribution windows, audiences, placements and objectives, one step at a time so results stayed stable
Found the winning audience for each ad format, plus the best hours of the day and best days of the month to spend
Requested a side cart that opens after add-to-cart with a checkout button, a small change that clearly lifted the numbers
Intensified retargeting of cart abandoners from the last 7 days and past buyers with special offers
The Numbers That Changed Everything
+1508%
Order Growth
4.7x
Monthly ROAS
3,700
Orders in 24 Hours
3.5M
Monthly Sales (SAR)
How We Started
Read the available analytics: men converted better than women, Facebook beat Instagram, and about 90% of buyers purchased within the first day
Previous campaigns targeted women only on Instagram with a 7-day attribution window, so we started with automatic placements, men and women, and a 1-day window
Split winning audiences into men, women, lookalikes and pay-cycle segments (start, middle and end of the month), with Riyadh-only campaigns where cash on delivery is available
What We Did
Scaling & Results
Timing the Spend
Budgets were raised in the best hours (10 PM to 1 AM) and on the best days of the month; the first 3 days of May alone spent 125,157 SAR at 5.8x ROAS
On Meta Alone
Monthly Meta orders grew from 700 to 7,500, spend from 42K to 335K SAR and sales from 173K to 1.605M SAR, with more than 1,800 orders in a single day at 5.8x ROAS
Meta and TikTok Combined
Monthly orders grew from 1,019 to 16,400+, spend from 54K to 747K SAR and sales from 235K to 3.505M SAR; the best day brought 3,700 orders and more than 790K SAR
Patience While Scaling
Jumping daily spend from 5K to 20K SAR in early April dropped ROAS to 2x; scaling gradually afterwards made 120K+ SAR days possible with strong results
May results from the ad platforms
May summary and screenshots from Meta Ads Manager and two TikTok ad accounts, with client-identifying details hidden.
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