Nearly 250K Sessions from ChatGPT in 12 Months
From a leading job platform in Egypt whose presence in AI answers lagged far behind its brand To 249,362 sessions and 166,224 users from ChatGPT in 12 months, driven by GEO optimisations.
Main Challenge Overview
Target Market
Egypt, plus visits from the GCC, the UK and the US
Channels
GEO . SEO
Business Type
Leading Job Platform in Egypt
Core Challenge
Limited visibility in AI tool answers despite being one of the biggest names in its field
The Numbers That Changed Everything
249,362
ChatGPT Sessions
166,224
Users
~72%
Sessions from Egypt
2,108
SERP Features
Screenshots from the actual reports
Goals & KPIs
Bring the brand's presence in AI answers in line with its market position
Turn that presence into real, measurable sessions in GA4
Establish the site as a trusted source for search engines and AI tools
Grow SERP features alongside the blog programme
Challenges
Brand strength alone did not guarantee visibility in AI answers
Content needed to be clearer and easier to understand and cite
Technical issues limited how search engines and AI tools reached some pages
On-site and off-site trust and authority signals needed strengthening
Our Services
Our Tactics
Run a full AI Visibility Audit in March 2025
Make content clearer and easier to understand and cite
Ship technical improvements that help search engines and AI tools reach pages
Strengthen trust and authority signals on and off the site
Combine GEO work with the blog plan to grow SERP features
Track ChatGPT sessions and users in GA4 continuously
The Numbers That Changed Everything
249,362
ChatGPT Sessions
166,224
Users
~72%
Sessions from Egypt
2,108
SERP Features
How We Started
Benchmarked the brand's presence in AI answers against its market position
Mapped opportunities across content, technical points and the off-page profile
Started implementation in March 2025; first results appeared in May 2025
What We Did
Results & Scaling
Real Takeoff in August 2025
Since August 2025 the site has received thousands of organic visits every week from AI tools
Local and Regional Audience
~72% of sessions came from Egypt, with more from the GCC, the UK and the US
Impact Beyond ChatGPT
SERP features rose from 113 to 2,108 (+1,995) thanks to the combined AI and blog work
Find Out If Your Site Is Ready for Google and ChatGPT
In a Growth Discovery Session we’ll learn about your site, goals and current numbers, and work out together whether a paid Growth Audit or SEO Audit is the right next step to uncover your biggest growth opportunities in Google and AI tools.